Elastik Lab, a creative agency active in the institutional sector, addresses the European Commission's challenge of raising awareness about proper actions during a terrorist attack without causing social panic. They turn to DOOH for the solution.
Objectives: Raise awareness about the appropriate actions to take during a terrorist attack or to identify potential threats without causing public panic or fueling paranoia.
Solution: Contextual visuals tailored to specific environments (metro stations, train stations, and streets). The campaign runs simultaneously in Brussels and Lisbon.
