Digital Out-Of-Home (DOOH) advertising has become a must-have tool for capturing attention in public spaces. Highly visible, dynamic, and precisely targetable, DOOH allows you to deliver powerful messages to the right audiences. But to make the most of this format, following creative best practices is essential. Here are the golden rules for effective DOOH campaigns, inspired by insights from Clear Channel UK and Vistar Media.
📊 Did you know?
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DOOH increases brand awareness by an average of +38% (source: Nielsen).
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It generates 4x more engagement than digital advertising alone.
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71% of consumers say they’ve noticed a DOOH ad, and 50% remember it.
1. Prioritize Font Readability
Viewers only have a few seconds to process your message. Use clear, simple, and high-contrast fonts. Opt for large type sizes and avoid decorative or complex typography. A clear message is a seen message.
💡 Tip: With glooh, you can preview your visuals in real-life screen settings during campaign setup.
2. Use High-Contrast Colors
Bright, contrasting color combinations enhance content visibility. According to Vistar Media, dark backgrounds with light text tend to be the most effective. Always choose colors that remain readable in all lighting conditions.
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3. Keep It Visually Clean
Cluttered visuals harm readability. Focus on one main message and a single call to action. A minimalist design helps your audience absorb the message as they move.
DOOH Campaign Grubhub with QR-code
4. Showcase Your Branding
Make sure your logo and brand identity are instantly recognizable. Incorporate consistent branding into your design and message. Position your logo in a prominent spot and align visuals with your broader marketing channels.
5. Add Interactive Elements
QR codes, countdowns, weather data, and location-specific messaging add engagement layers. These features bridge physical and digital touchpoints, encouraging direct interaction.
🛠️ With glooh, you can easily integrate interactive elements into your DOOH campaign.
6. Use Motion Strategically
Animations and videos must grab attention fast. For DOOH, the optimal ad length is around 6 to 10 seconds. Use simple loops that communicate clearly and quickly.
📺 On glooh, you can filter screens by display duration, orientation, provider, and even audience type to ensure optimal targeting.
7. Adapt Your Message to the Moment
Context is everything. A message shown in the morning might not be as effective in the evening. Tailor your content by time of day, location, or even weather to stay relevant.
🕒 The glooh platform allows you to schedule your campaigns by day, hour, and location to reach the right audience at the right time.
8. Ensure Multichannel Consistency
Your DOOH campaign should extend your digital presence. Align the tone, design, and message with your social media, website, and emails for better recall and higher conversion.
📈 With the glooh simulator, you can preview your campaign’s impact and ensure it fits seamlessly into your broader marketing strategy.
Conclusion
DOOH offers tremendous creative and strategic potential. By following these proven best practices, you significantly increase your chances of delivering effective, memorable, and results-driven campaigns.
💡 Want to test your message in real conditions? Try our free campaign planner and see your potential results in just a few clicks.
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