Have you ever wondered how to plan a digital out-of-home (DOOH) campaign in just a few clicks?
Planning an effective DOOH campaign is not something done at random. Imagine having to reach sports fans in a city you've never visited or maximising a budget of ten thousand euros for a week-long campaign – that can put a bit of pressure on.
Good news for those who want to get straight to the point and hit the mark: we present to you the brand-new SuperFast Planner from glooh, a revolutionary tool designed to simplify your DOOH campaign planning like never before, thanks to artificial intelligence.We have combined all our expertise and knowledge in DOOH and creative campaign planning, along with a wealth of data, to develop a solution that is both simple and powerful.
To launch a campaign with the SuperFast Planner, all you need to do is enter:
1. Location: Select your target locations.
2. Dates: Choose the campaign dates.
3. Budget: Enter your available budget.
4. Target Audience: Specify the demographic data of your target audience.
Let our intelligent planning system do the work.
Simply enter the location, dates, budget, and target audience, and let our intelligent planning system do the rest.
With the SuperFast Planner, we not only meet your audience wherever they are; we also optimise your budget to ensure maximum impact.
For example, you can reach sports fans in various places :
- At the gym: Capture them during their workout.
- At the local sports club: Reach them in their community.
- At train stations near stadiums on match day: Engage them as they head to the game.
The SuperFast Planner doesn't just place your ads. It creates a coherent strategy tailored to your audience’s context.
"At glooh, we like to repeat the phrase: Creative campaigns make engaging campaigns: relevant visuals and creative planning.
The SuperFast Planner represents a major step in our mission to democratise DOOH. For many of our clients, out-of-home advertising was limited to the street, while extremely relevant locations for their audiences remained untapped. With this tool, we flip the logic: we start with the audience, such as ‘Sports Fans’, to build a coherent and impactful media plan. Whether it's in a gym, at the bar of a local sports club, or on a street screen near a workout area, the SuperFast Planner integrates all these contextual elements.
It offers a reliable, justified, and transparent media plan, fed by years of expertise in DOOH and precise data. It’s a real game changer, allowing our clients to explore advertising spaces they would never have dared to before."
This is truly just the beginning. The SuperFast Planner is ready to revolutionise how you approach DOOH campaigns, allowing you to create highly targeted and effective ads without the usual hassle.
We are not here to replace digital campaigns but to extend them to the physical world in a seamless and measurable way.
Every day, we see budgets shifting from online platforms to DOOH thanks to tools like glooh. This is what drives us. We simplify access to a powerful medium, transforming the complexity of DOOH into an experience as intuitive as a social media campaign.
At glooh, we don’t get lost in tech jargon. DSP, SSP, Ad-Exchange are just means. Our focus is on the campaigns themselves - their impact, reach, and performance. We are building the bridge between digital and physical, giving marketers the opportunity to reach their audience in innovative and contextual ways in urban spaces. A huge thank you to our exceptional team for this first release!
I am proud of this achievement by the glooh team, who designed and delivered this innovative, game-changing tool in the DOOH sector. We look forward to receiving feedback from our clients and partners, as well as your suggestions for additional audiences to add in the near future.
---- Dimitri Themelis (CEO, glooh)
Conclusion
The SuperFast Planner is here to transform your advertising strategy.
With user-friendly features and a data-driven approach, planning a DOOH campaign has never been quicker or more effective.
Ready to get started?