Glooh - Blog

Reach Gen Z where they learn: Next Gen Media now available on glooh's DOOH Network in the UK

Written by Max | Sep 17, 2024 3:30:57 PM

We've got exciting news for advertisers looking to connect with the student market. Next Gen Media, the go-to network for reaching students across the UK, is now available on glooh.

This means you can now reach Gen Z right where they spend most of their time, and you can tailor your content to specific students' contexts.

Who is Next Gen Media?

Next Gen Media is all about connecting advertisers with the student crowd. They've set up shop in over 60 towns across the UK, with more than 340+ digital screens in key spots where students are living and hanging out.

These aren't just any locations - we're talking about places students visit daily, including state-of-the-art facilities like gyms, study areas, canteens, and even cinema rooms.

 

A network that speaks to Gen Z

Here's the deal: Next Gen Media's network lets you reach over 715,000 daily impressions. That's a lot of students' eyes on your ads!

These aren't just any viewers - they're the next wave of consumers, trend-setters, and future professionals.

Why advertisers love it

  1. Trusted Media Environment: Students spend more time in these spaces than anywhere else, making it their comfortable, safe space without the distractions of campus or outside life.
  2. Receptive Audience: This is where key student decisions are made - from career choices to shopping decisions and everything in between.
  3. Repeat Exposure: With screens in entrances, receptions, lift lobbies, canteens, and parcel collection points, students see these ads 10+ times a day on average.
  4. Data-Driven Planning: Next Gen Media's data partner provides valuable insights like live-time unique footfall and impressions, helping you measure and optimize your campaigns.
  5. Interactive Engagement: Their touch-screen feature allows for direct interaction with Gen-Z, offering exclusive opportunities for your brand to start conversations.

Where can you advertise?

Next Gen Media's national network of full-motion D6 screens are strategically placed in high footfall and dwell-time areas. Your brand will be front and center where students live, learn, and chill.

Big brands are already on board

Next Gen Media isn't new to the game. They've worked with some pretty big names already. Think Spotify, Domino's, and Coca-Cola. These brands know where to find the cool kids!

 

Why Gen Z matters for advertisers


Gen Z is shaping the future. They're tech-savvy, socially aware, and they've got buying power. Reaching them now means building brand loyalty that could last for years.

Ready to jump in?

Getting started with Next Gen Media through glooh is easy. Just follow these steps:

  1. Create a
  2. Design your ad ;
  3. Choose your audience and campaign strategy (or let our SuperFast Planner do the heavy work in seconds).

Getting started with Next Gen Media through glooh is quick and easy:

  1.  Create a free profile on glooh (sign up for immediate access, no commitment ror payment required). 
  2. Design your ad
    • Use glooh's templates or upload your own creatives
    • Add QR codes for interactive campaigns
    • Support for static images, videos, and HTML5 content
  3. Choose your audience and campaign strategy
    • Target specific locations or demographics
    • Set your budget and duration
    • Or let our SuperFast Planner optimize your campaign in seconds
  4. Launch and monitor
    • Your ad could be live in front of UK students within 24 hours
    • Track performance in real-time through glooh's dashboard

With glooh's user-friendly platform and Next Gen Media's network, you can easily create campaigns that connect with students. 

With Next Gen Media now on glooh, you've got a direct line to this key audience. 

 

Ready to give it a shot? 

 

 

 

Want to reach other audiences?

Check out the other networks available on glooh.