Digital screens in taxis and VTCs in Paris offer advertisers an innovative platform to reach their target audience while they’re on the move.
This article explores the benefits, formats, and best practices for making the most of this dynamic advertising channel in the French capital.
Why choose digital screen advertising in taxis and VTCs in Paris?
In Paris, taxis and VTCs transport thousands of passengers daily. Advertising on digital screens embedded in these vehicles offers brands a unique opportunity to gain visibility by reaching a captive, mobile audience. This type of campaign allows you to capture passengers' attention in an interactive and memorable way, while providing great flexibility and simple daily billing with no commitment.
The benefits of digital screen advertising
- Captive and receptive audience: Passengers spend an average of 15 to 30 minutes in the vehicle, ensuring strong exposure to your ads. An onboard audience is often up to 5 times more receptive.
- Interactive and engaging experience: The screens allow for the broadcasting of dynamic and interactive content, capturing attention and making your message more impactful.
- Simple and commitment-free pricing: This format offers great simplicity with a single daily rate, with no commitment or complex impression management. You only pay for the screen time you choose, making it easy to manage and adjust your campaigns according to your budget.
- Geographic targeting: Broadcast your ads in the most relevant areas for your audience, whether in specific neighbourhoods or on strategic routes.
Possible advertising content
Digital screens offer several formats tailored to your needs:
- Short videos (10 to 20 seconds): Dynamic and effective messages.
- Interactive ads: Engage passengers with interactive content.
- Sponsored games: Offer a fun experience during the journey.
- Local information and weather: Add relevant context for passengers.
How a campaign with glooh works
- Select locations and targets: Choose the areas where you want to broadcast your ads.
- Create content: Upload your visuals or create them via an online editor.
- Broadcast in taxis and VTCs: Your ads are broadcast in real-time.
- Analyse performance: At the moment, we do not have detailed metrics for taxi screens, but this feature will be available soon.
Who is this suitable for?
This type of advertising is ideal for:
- Large brands seeking to reach an urban audience.
- Local businesses wanting to target customers in specific areas.
- Startups looking to build awareness.
- Cultural institutions promoting events or tourist attractions.
Costs and flexibility
We offer a "simple daily package" that allows you to purchase screen time throughout the day. For example, for €86 (excl. VAT) per day, you can reach around 5,000 passengers with Kabby. As a result, the campaign duration is the only factor influencing the final price. The formula is simple: €86 x number of days = campaign price (excl. VAT). This model guarantees optimal flexibility without the need to worry about impression management or visual format.
Optimising your campaign
To maximise the impact of your campaigns, here are some tips:
- Concise and impactful content: Quickly capture attention.
- Clear calls to action: Encourage passengers to take immediate action.
- Personalisation: Tailor the message to the audience and journey context.
Conclusion
Digital screen advertising in taxis and VTCs allows brands to effectively and engagingly reach a mobile urban audience. With varied formats, clear and simple pricing, and an immersive experience, this channel is an ideal solution for brands looking for innovation and visibility.
To reach over 5,000 passengers per day, explore Kabby+, the perfect partner to broadcast your campaigns in Parisian taxis. Visit glooh.co to get started today.
Ready to launch your first campaign in taxis and VTCs in Paris?