Galler, an ethical Belgian chocolate company, owns several outlet stores. After four challenging years (COVID-19 pandemic + flood damage), they have finally reopened their Vaux-Sous-Chèvremont store and are leveraging the Easter season to launch an in-store promotion to announce the reopening.
Objective: Increase the awareness of local stores and promote the Easter collection.
Solution: By combining shopping centers, gyms, and the urban environment near the stores, Galler reaches its various target audiences by using contextual and recognisable visual elements (city billboards).
