Manpower boosts BPost recruitment in targeted cities

These initiatives help capture the attention of a wide audience and enhance their visibility in the job market.

CASE STUDIES

ManPower/BPost

Sector: Public company

• The recruitment agency becomes a marketing agency for its client
• Planning: focus on target recruitment cities
• Creative: adapting the visuals and messages to suit the target audience (gym, cinema, campus, co-working space, waiting room) and postcode