Inspiration

Siemens engages interns to boost apprenticeship recruitment in France

To stand out and attract talent, many companies use billboard advertising campaigns for their recruitment efforts.

Max
juil. 4, 2024
Image article Siemens engages interns to boost apprenticeship recruitment in France

These initiatives help capture the attention of a wide audience and enhance their visibility in the job market.

 

CASE STUDIES

Siemens

Sector: Technology

  • Siemens enhanced its employer branding by involving their interns in a mixed media campaign to highlight apprenticeship opportunities.
  • Objective: Recruit new apprentices in France.
  • Solution: Launched a DOOH campaign in urban areas (screens + billboards) and shopping centers, supported by social media engagement with interns posting selfies on LinkedIn.
Inspiration

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