These initiatives help capture the attention of a wide audience and enhance their visibility in the job market.
CASE STUDIES
Siemens
Sector: Technology
- Siemens enhanced its employer branding by involving their interns in a mixed media campaign to highlight apprenticeship opportunities.
- Objective: Recruit new apprentices in France.
- Solution: Launched a DOOH campaign in urban areas (screens + billboards) and shopping centers, supported by social media engagement with interns posting selfies on LinkedIn.