Citadelle Hospital targets Liège with job campaign

These initiatives help capture the attention of a wide audience and enhance their visibility in the job market.

CASE STUDIES

Citadelle Hospital

Sector: Healthcare

• Citadelle Hospital launched a major recruitment campaign with a domination effect in the center of Liège.

• Objective: Attract as many applicants as possible for their job day in Liège.

• Solution: A combination of different environments: train stations, Basic-Fit gyms, streets, shopping centers, supermarkets, with a CTA adapted to each setting (QR code in captive environments vs. web address elsewhere).