Image article Elastik Lab enhances public safety awareness with innovative campaigns
Inspiration

Elastik Lab enhances public safety awareness with innovative campaigns

contextual DOOH visuals inform the public on terrorist attack responses in Brussels and Lisbon


USE CASE

CREST

Sector: Public 

  • Elastik Lab, a creative agency active in the institutional sector, addresses the European Commission's challenge of raising awareness about proper actions during a terrorist attack without causing social panic. They turn to DOOH for the solution.

  • Objectives: Raise awareness about the appropriate actions to take during a terrorist attack or to identify potential threats without causing public panic or fueling paranoia.


  • Solution: Contextual visuals tailored to specific environments (metro stations, train stations, and streets). The campaign runs simultaneously in Brussels and Lisbon.

 

 

 

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