How to turn a Youtube video into a DOOH campaign

Maximising creative assets is crucial for brands and agencies focused on delivering impactful, efficient campaigns.

A powerful way to repurpose existing content is by turning YouTube videos into high-impact digital out-of-home (DOOH) campaigns with minimal effort.

In this article, we’ll walk you through a use-case: how to use Creamatic on glooh to turn a 43-second YouTube video into a hyper-localised campaign designed to drive foot traffic directly to stores.

Prefer a visual walk-through? Check out the YouTube video by Maximilien Veriter, our CPO at glooh:

From YouTube Clip to Targeted DOOH Campaign in Minutes

We started with a creative from ElCuartel, an agency in Spain, for Dunkin' (formerly  Dunkin' Donuts),—a vibrant, 43-second YouTube video. 

Our goal: to extract the most eye-catching moments and transform them into a 10-second segment that works seamlessly in DOOH environments. 

Using Creamatic, the process was streamlined into five steps:

1. Extract and Edit: We downloaded the video and identified the key 10-second clip for maximum impact.
2. Design with Precision: In Creamatic’s studio, we added a store locator overlay that dynamically adjusts based on where the ad is displayed. It’s a smart blend of creativity and functionality.
3. Build Dynamic Layers: We organised the content by layering the video, adding a solid background for text, and integrating real-time location data.
4. Automate Data Integration: Loading store locations (names, addresses, and GPS coordinates) into the platform took seconds. Creamatic’s dynamic functionality then personalised the campaign for each screen based on proximity.
5. Deploy with Speed and Accuracy: We set a 200-metre targeting radius, filtered screens, and launched the campaign—all in under a few minutes.

Why Creamatic Works for Fast, Effective Campaigns

Creamatic simplifies the entire DOOH process, making it ideal for creative agencies, marketing specialists, and agile startups. Here’s how:

• Speed and Efficiency: From concept to live campaign in under 24 hours.
  
  

• Ease of Use: Even those new to DOOH can quickly create sophisticated, location-targeted ads with minimal learning curve.

• Customisation and Flexibility: Whether you’re running a small business or managing multiple clients, Creamatic adapts to your needs with scalable options.

Ready to turn your best videos into DOOH campaigns ? Get Started Today

Glooh is the marketing tool for digital strategist designed to help brands and agencies reach new audiences with their social media content in the physical world.. 

Whether you’re a creative agency, an in-house marketing team, or an innovative startup, our platform empowers you to launch dynamic DOOH campaigns quickly and efficiently. Start crafting and customising your campaigns without any upfront cost. 

Explore the possibilities and take your DOOH strategy to the next level.