3 reasons to invest in cinema advertising in 2024

In France and Belgium, nearly 20 million moviegoers visit a cinema each month. What makes this experience so special, and why should it not be missed? 

Cinema ads: reach a varied and captive audience in cinemas

In cinemas, there is an incredible diversity of people. On average, the audience consists of 30% students, 60% workers and employees, and 10% retirees.

This variety allows you to reach a multitude of different targets in a single screening.

Benefits of a diverse audience

• Although broad, the targets share a common trait: they are more likely to pay attention to the advertising format. A perfect setting for:
• Encouraging an action: Whether it's a Google search or scanning a QR code, capturing the audience's attention and generating targeted engagement.
• Capitalising on the context: your visual can ride the wave of the big release of the week or simply use the atmosphere itself with an atypical visual that will attract the attention of your audience.

The cinema world combines diversity and audience concentration, providing an ideal setting for impactful advertising.

Cinemas: a powerful context to enhance your brand or convey your message

The release of a popular film offers a powerful context to get your message across.

Not only are the viewers captivated, but the very atmosphere of a cinema, with its immersive sounds and visuals, can make your ad even more memorable.

High attendance rates

Cinemas record impressive attendance rates, allowing you to quickly reach a large audience and thus boost your visibility in just a few days.

These data are based directly on the number of tickets sold, ensuring their reliability.

glooh: your platform to buy DOOH ads in cinemas near you or your audience

Good to know: The screens available on glooh are available with guaranteed purchase. This means an ideal number of broadcasts and repetition for your ad campaign. You ensure that your message reaches your audience again and again.

Conclusion

Whether you are an advertiser or simply a cinema lover, it is clear that the big screen plays a crucial role in our society.

With its ability to attract a varied and captive audience, its powerful context, and the opportunities offered by platforms like glooh, investing in cinema advertising is more relevant than ever.

Reach millions of viewers with glooh!