Image article La Croix-Rouge encourages blood donations with strategic screen activations
Inspiration

La Croix-Rouge encourages blood donations with strategic screen activations

real-time dynamic campaigns drive donor registrations near donation centers


USE CASE

Croix-Rouge

Sector: Humanitarian NGO

  • Croix-Rouge - The NGO is responsible for blood donation in Belgium
  • Objective: Generate new blood-donor registration in nearby center and remind existing blood-donor of campaigns running at the moment
  • Strategy: Activate screen in location less than 2km from a donation center during opening hours to generate last minute appointment.
    Add an extra element of ‘fear of missing out’ thanks to dynamic creative using real-time donation information.

 

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