La Croix-Rouge encourages blood donations with strategic screen activations

USE CASE

Croix-Rouge

Sector: Humanitarian NGO

• Croix-Rouge - The NGO is responsible for blood donation in Belgium

• Objective: Generate new blood-donor registration in nearby center and remind existing blood-donor of campaigns running at the moment

• Strategy: Activate screen in location less than 2km from a donation center during opening hours to generate last minute appointment.
  Add an extra element of ‘fear of missing out’ thanks to dynamic creative using real-time donation information.