Partenamut: insurance that accompanies you everywhere

USE CASE

Partenamut

Sector: Insurance

• Partenamut, an apolitical francophone mutual insurance company, seeks to attract new members and support its local agencies by highlighting their supplementary insurance products.

• Objectives: Reach various target audiences for different products, including:
  European expatriates, Active workers, Retirees and job seekers

• Solution: The campaign uses captive moments such as Basic Fit gyms for nutrition and sports-related products, pharmacies for health products, cinemas, and public transport for family or expatriate insurance. Visuals and CTAs are tailored to each context.