'Sauve une vie': bringing prevention to your screen

USE CASE

Sauve une vie 

Sector: Public

• To draw attention to its prevention campaign, launched as an online role-playing game, CHR initiated a campaign to attract a wide and captive audience to their platform.

• Objective: Generate maximum interest in the campaign and drive the audience to the website www.sauveunevie.be to experience an interactive adventure.

• Solution: A combination of urban screens for broader reach and captive environments such as gyms and cinemas to engage the audience effectively.