Siemens’ strategic campus campaign targets tech-savvy graduates

These initiatives help capture the attention of a wide audience and enhance their visibility in the job market.

CASE STUDIES

Siemens

Sector: Technology

• For a recruitment day, Siemens needed to be inventive to attract the right audience at the right time.

• Objective: With the recruitment day taking place on a university campus, the campaign needed to be broadcast in nearby areas to attract future graduates and young job seekers.

• Solution: By combining street atmospheres and nearby train stations, Siemens successfully reached a target audience of students and young graduates active in the technology sector.